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Product Development

T&H CX > CUSTOMER EXPERIENCE AGENCY > Enablement > Product Development

Turn customer insight into products and services that deliver value, differentiate your brand and drive sustainable growth.

Start your product development project

The Foundation for Innovation

Great products don’t just happen — they’re built at the intersection of customer need, business strategy and delivery capability.

We help organisations design and develop products that customers want, businesses can deliver, and markets will reward. From concept to launch, we connect customer insight with practical execution to reduce risk and accelerate adoption.

Why It Matters

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Without a structured product development approach, organisations often face:

  • Products launched without clear customer validation

  • Features built for internal opinion, not external demand

  • Costly delays due to poor alignment across teams

  • Difficulty scaling product delivery across markets

  • Investments that fail to generate expected ROI

Strong product development ensures every step — from idea to launch — is informed, aligned and measurable.

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A trusted partner to Australia’s leading customer-obsessed brands

 

What We Deliver

Concept Development

Translate customer insight and strategy into viable product concepts.

Prototyping & Testing

Validate ideas quickly with real customers before scaling investment.

Agile Product Delivery

Design cross-functional processes to deliver products efficiently.

Go-to-Market Planning

Roadmaps, pricing and launch frameworks to ensure adoption.

Our Approach

1. Discover

Gather customer insight, analyse market trends and define opportunity areas.

2. Design

Develop product concepts, prototypes and validation tests.

3. Deliver

Manage product build, launch and optimisation to scale.

Our Difference

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Too many products fail because they’re driven by opinion, not evidence. We take a customer-first approach.

Our senior team blends CX insight, strategy and delivery expertise to ensure products are designed for real-world success. We help organisations de-risk development, accelerate adoption and ensure investment delivers measurable returns.

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The Value You’ll Gain

  • Products built on customer insight, not assumptions

  • Faster time-to-market with agile design and delivery methods

  • Reduced risk through testing and validation before launch

  • Clear go-to-market strategies for successful adoption

  • Alignment between product, CX and business outcomes

Types of Engagements

Innovation Sprints

Rapid idea generation, prototyping and validation.

Defined Scope Projects

End-to-end product development engagements.

Embedded

Long-term support for ongoing product development and optimisation.

When to Choose This Service

  • You’re planning to launch a new product or service

  • Existing products are underperforming or losing relevance

  • Teams struggle to align around product priorities

  • Investment is being made without customer validation

  • You want to reduce risk and accelerate time-to-market

FAQ’S

It’s the process of turning customer insights and business strategy into products that can be designed, delivered and scaled successfully.

Product strategy defines the vision and priorities. Product development brings that strategy to life through design, testing and delivery.

 

Yes. We work across digital, service and physical product categories.

Through adoption, retention, customer satisfaction, ROI and time-to-market metrics.

Yes. We design launch plans including positioning, pricing, communications and rollout frameworks.

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Tortoise & Hare
Customer Experience Agency

27 - 29 Watt St, Newcastle,
NSW, 2300, Australia
+61 (02) 8667 5310

© 2025 Tortoise & Hare. Tortoise & Hare is a registered trademark and business name of Australian Marketing Initiatives Pty Ltd (ABN 60‍ 169‍ 071‍ 783‍)