
T&H CX > CUSTOMER EXPERIENCE AGENCY > Enablement > Organisational Design
Customer-centric organisations aren’t built by chance — they’re designed. Organisational design ensures your structures, roles and governance enable, rather than hinder, the delivery of CX strategy.
We help organisations design operating models that remove silos, clarify accountability and empower teams. The result: alignment between ambition and execution, with a structure built for both today and the future.
Without organisational design, businesses often face:
Misaligned structures that slow down CX delivery
Confusion over roles, responsibilities and ownership
Siloed teams working at cross-purposes
Leadership gaps that undermine accountability
Difficulty scaling as the organisation grows
Organisational design ensures people and structures work together to support customer and business outcomes.
Align structures, teams and processes with CX strategy.
Define ownership, decision-rights and accountability.
Ensure leadership oversight and cross-functional alignment.
Design teams and capabilities that grow with your organisation.
Assess current structures, roles and governance against CX goals.
Identify misalignments, gaps and inefficiencies.
Create organisational structures and frameworks to enable CX success.
Too many organisational designs focus only on cost or efficiency. We focus on capability and alignment.
Our senior team blends CX, strategy and operational expertise to ensure structures don’t just look neat on paper — they work in practice. We design organisations that are customer-focused, commercially grounded and ready to scale.
Aligned structures that support CX strategy and delivery
Clarity of roles and responsibilities across teams
Reduced silos and stronger cross-functional collaboration
Scalable operating models that grow with your organisation
Greater leadership visibility and accountability
Review of current structures, roles and governance.
End-to-end organisational design and operating model delivery.
Ongoing support to evolve organisational structures over time.
Structures don’t support CX strategy or delivery
Teams are siloed and misaligned
Leadership accountability is unclear
Organisation is growing but systems and structures aren’t scaling
Transformation requires structural change to succeed
As part of improving the end-to-end customer experience, Ryobi engaged Tortoise & Hare to look closely at the My Ryobi website and broader CX to consider improvements to mitigate friction and drive engagement across sign-up, registration and ongoing product management.
This next-best-action framework provided the modelling to deliver tailored solutions more effectively and proactively improve customer experience. Additionally, it formed the blueprint for further innovation in the customer experience and machine learning space.
T&H was Bupa's engagement customer agency for over three years. T&H supported across strategy and planning to execute over 80 omnichannel marketing campaigns.