Keep up to speed with insights from the frontier of customer marketing in Australia.
At Tortoise & Hare, we’re driven to further the craft of customer relationships. That means sharing our insights, learnings, analysis and research from our experience helping Australia’s leading customer-obsessed brands. Our curated articles offer a window into CX strategic thinking and innovation and provide invaluable insights to create more meaningful and impactful experiences between your brand and customers.
Understanding the hundreds of moments where your brand interacts with your customers is key to developing an approach for a consistent customer experience.
Lifecycle marketing is a way to engage with customers based on who they are and how they behave in the context of how they interact with a business.
Brands that are looking to effectively communicate with their most valuable customers should refresh their content strategy with these insights in mind.
Creating meaningful customer experiences that truly build business growth requires consistent effort, sustained over a long period.
Customers don’t want to just transact with your brand, they want to experience it. These five key factors might be preventing your organisation from delivering an outstanding customer experience.
If you’re looking to build engagement at every touchpoint of your customer’s journey, we’d like to help.