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On Track Customer Insights from Tortoise & Hare CX Agency

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Customer experience insights & learnings from the forefront of CX

At Tortoise & Hare, we’re driven to further the craft of customer relationships. That means sharing our insights, learnings, analysis and research from our experience helping Australia’s leading customer-obsessed brands. Our curated articles offer a window into CX strategic thinking and innovation and provide invaluable insights to create more meaningful and impactful experiences between your brand and customers.

What is User Experience (UX) Design? listing image
T&H Insights & Predictions

What is User Experience (UX) Design?

Explore how UX design extends far beyond aesthetics to encapsulate an entire human-centered design philosophy which optimises the user experience.

What makes a customer loyalty program effective?  listing image
T&H Insights & Predictions

What makes a customer loyalty program effective?

When done right, customer loyalty programs play a critical role in nurturing customer loyalty and growing customer lifetime value for the business.

What is Customer Experience (CX) & why is it important in 2024 listing image
T&H Insights & Predictions

What is Customer Experience (CX) & why is it important in 2024

Discover the role of Customer Experience (CX) in 2024, its strategic importance, technological integration, and the emerging trends shaping business success.

Unlocking customer value - part two listing image
T&H Insights & Predictions

Unlocking customer value - part two

Do you know who your most valuable customers are?

Unlocking customer value - part one listing image
T&H Insights & Predictions

Unlocking customer value - part one

Understanding what customers really want and how they perceive value.

Making the most of customer moments that matter listing image
Analysis & Opinion

Making the most of customer moments that matter

Understanding the hundreds of moments where your brand interacts with your customers is key to developing an approach for a consistent customer experience.

Lifecycle marketing foundations listing image
Analysis & Opinion

Lifecycle marketing foundations

Lifecycle marketing is a way to engage with customers based on who they are and how they behave in the context of how they interact with a business.

Customer loyalty is an output not an input listing image
Analysis & Opinion

Customer loyalty is an output not an input

Just because you have a loyalty program, doesn’t mean you have a loyal customer base. Businesses mistake loyalty as an input, when it’s really the result of a great customer experience.

Five digital insights that will shape your content strategy listing image
T&H Insights & Predictions

Five digital insights that will shape your content strategy

Brands that are looking to effectively communicate with their most valuable customers should refresh their content strategy with these insights in mind.

Creating long-term business growth - the CX marathon listing image
Analysis & Opinion

Creating long-term business growth - the CX marathon

Creating meaningful customer experiences that truly build business growth requires consistent effort, sustained over a long period.

Five business problems that will constrain your CX efforts listing image
Analysis & Opinion

Five business problems that will constrain your CX efforts

Customers don’t want to just transact with your brand, they want to experience it. These five key factors might be preventing your organisation from delivering an outstanding customer experience.

Start creating lasting customer relationships today

If you’re looking to build engagement at every touchpoint of your customer’s journey, we’d like to help.