Building customer-led engagement and loyalty strategies to increase lifetime value

Our difference

We believe that strategic clarity leads to better customer experiences and pride ourselves on our deep strategic expertise and methodology to deliver more meaningful outcomes.

Our strategic methodology


Gathering the insights needed to clearly define the strategy and vision.


Developing and defining the strategic approach.


Validating & refining the strategy based on feedback, feasibility and research.


Defining roadmaps and horizons for implementation.


Building detailed execution requirements.


Ongoing strategic consultancy and support.

Our strategic services

Tortoise & Hare CX Agency Audits & Research

Audits & research

Building a foundation of insights and data to drive business planning and strategic development.

Tortoise & Hare CX Agency Strategic Development

Strategic development

Customer-centric strategies focused on driving sustainable business growth.

  • Strategic consulting
  • Value proposition development
  • Lifecycle strategy
  • Omnichannel strategy
  • Audience segmentation strategy
  • Customer personas
  • Brand strategy & positioning
  • Digital strategy
  • Campaign strategy & planning
  • Content strategy
  • Voice of customer
  • Employee value proposition (EVP)
  • Partner value proposition (PVP)
Tortoise & Hare CX Agency Loyalty


Loyalty programs, tactics and strategies to engage valuable customers for life.

  • Strategic consulting
  • Industry analysis
  • Proposition design
  • Qualitative & quantitative research
  • Brand development & design
  • Launch marketing & engagement plan
  • Project management
  • Request for tender (RFT) support
  • Business analysis
  • Technology consultation & solution design
  • Business process design
  • Change management
  • Team training & enablement
  • Implementation support
  • Platform considerations
Tortoise & Hare CX Agency Frameworks & Roadmaps

Frameworks & roadmaps

Bringing strategic thinking to life with robust plans that are market-ready for operationalisation.

Our work

Crafting seamless customer experiences

A trusted partner to Australia’s leading customer-obsessed brands


Start creating lasting customer relationships today