Strategy

T&H CX > CUSTOMER EXPERIENCE > STRATEGY

Building customer-led engagement and loyalty strategies to increase lifetime value

Our difference

We believe that strategic clarity leads to better customer experiences and pride ourselves on our deep strategic expertise and methodology to deliver more meaningful outcomes.

Our strategic methodology

Discover

Gathering the insights needed to clearly define the strategy and vision.

Design

Developing and defining the strategic approach.

Validate

Validating & refining the strategy based on feedback, feasibility and research.

Plan

Defining roadmaps and horizons for implementation.

Build

Building detailed execution requirements.

Execute

Ongoing strategic consultancy and support.

Our strategic services

Tortoise & Hare CX Agency Audits & Research

Audits & research

Building a foundation of insights and data to drive business planning and strategic development.

  • Comms & strategy audit
  • Customer journey mapping
  • Qualitative & quantitative research
  • Industry analysis
  • Brand & NPS tracking
Tortoise & Hare CX Agency Strategic Development

Strategic development

Customer-centric strategies focused on driving sustainable business growth.

  • Strategic consulting
  • Value proposition development
  • Lifecycle strategy
  • Omnichannel strategy
  • Audience segmentation strategy
  • Customer personas
  • Brand strategy & positioning
  • Digital strategy
  • Campaign strategy & planning
  • Content strategy
  • Voice of customer
Tortoise & Hare CX Agency Loyalty

Loyalty

Loyalty programs, tactics and strategies to engage valuable customers for life.

  • Strategic consulting
  • Industry analysis
  • Proposition design
  • Program design
  • Qualitative & quantitative research
  • Launch marketing & engagement plan
  • Brand development & design
  • Team enablement
  • Implementation support
Tortoise & Hare CX Agency Frameworks & Roadmaps

Frameworks & roadmaps

Bringing strategic thinking to life with robust plans that are market-ready for operationalisation.

Our work

Crafting seamless customer experiences

More case studies
nib customer experience audit findings
nib

Unlocking customer experience opportunities for nib

SEE CASE STUDY
Everyday Rewards omnichannel strategy
Everyday Rewards

Building Everyday Rewards’ omnichannel experience.

SEE CASE STUDY
NRL research insights
NRL

Building a generation of loyal rugby league fans with NRL

SEE CASE STUDY
Cashrewards persona insights
Cashrewards

Developing customer personas through qualitative and quantitative research

SEE CASE STUDY
Everyday Rewards customer lifecycle strategy
Everyday Rewards

Driving value across the customer lifecycle with Everyday Rewards

SEE CASE STUDY

A trusted partner to Australia’s leading customer-obsessed brands

 

Start creating lasting customer relationships today

Sign up to our On Track newsletter

Tortoise & Hare
Customer Experience Agency

27 - 29 Watt St, Newcastle,
NSW, 2300, Australia
+61 (02) 8667 5310

© 2022 Tortoise & Hare. Tortoise & Hare is a registered trademark and business name of Australian Marketing Initiatives Pty Ltd (ABN 60‍ 169‍ 071‍ 783‍)