On May 31 2022, 'AM-i Customer Engagement Agency' rebranded as 'Tortoise & Hare CX Agency'. The rebranding and streamlining of our service offering will allow us to better collaborate and service Australia's leading customer-obsessed brands.
Inspired by the fabled Tortoise & Hare, our new positioning reflects the true nature of rewarding relationships - that they are built on genuine, consistent effort over the long term.
Led by Angela Cobb, Oliver Stewart, and Nicholas Wonders, Tortoise & Hare CX Agency has some of Australia's top marketing talent backed by senior marketing specialists.
A crucial part of how we differentiate our approach and ethos stems from the fact that our core team has all worked both agency and client-side.
We channel this unique perspective to deliver what our clients need, not what the agency "thinks they need".
Everyday Rewards, nib, Cashrewards, Roche and W23 (Woolworths venture capital arm) are just some of the brands that benefit from our unique expertise and end-to-end service offering.
Tortoise & Hare CX Agency is also emblematic of the post-COVID shift. We see senior talent looking for a way to continue working with exciting, innovative clients while also enjoying the pace of a regional community.
'Tortoise & Hare CX Agency' and 'AM-i Customer Engagement Agency' are business names of Australian Marketing Initiatives Pty. Ltd. 'Tortoise & Hare' is a trademark of Australian Marketing Initiatives Pty. Ltd.