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On Track Brand Insights from Tortoise & Hare CX Agency
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Apply the Tortoise & Hare CX lens to build a more customer-focused brand
At Tortoise & Hare, we’re big on building customer-centric brands. We’re keen to share the insights, learnings, analysis, articles and research gained from working with some of Australia’s most customer-obsessed brands. Dive into our curated brand articles covering all facets of brand research, positioning, messaging, design and development to bring a more customer-centric lens to your brand.
Analysis & Opinion
Unlocking your test-and-learn potential starts with your culture
Developing a test-and-learn approach is critical to understand and validate the unique relationship between you and your customer.
Analysis & Opinion
Lifecycle marketing foundations
Lifecycle marketing is a way to engage with customers based on who they are and how they behave in the context of how they interact with a business.
Analysis & Opinion
Customer loyalty is an output not an input
Just because you have a loyalty program, doesn’t mean you have a loyal customer base. Businesses mistake loyalty as an input, when it’s really the result of a great customer experience.
T&H Insights & Predictions
Five digital insights that will shape your content strategy
Brands that are looking to effectively communicate with their most valuable customers should refresh their content strategy with these insights in mind.
Analysis & Opinion
Creating long-term business growth - the CX marathon
Creating meaningful customer experiences that truly build business growth requires consistent effort, sustained over a long period.
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