T&H CX > Insights > Brand Insights
Keep up to speed with insights from the frontier of customer marketing in Australia.
At Tortoise & Hare, we’re big on building customer-centric brands. We’re keen to share the insights, learnings, analysis, articles and research gained from working with some of Australia’s most customer-obsessed brands. Dive into our curated brand articles covering all facets of brand research, positioning, messaging, design and development to bring a more customer-centric lens to your brand.
Developing a test-and-learn approach is critical to understand and validate the unique relationship between you and your customer.
Lifecycle marketing is a way to engage with customers based on who they are and how they behave in the context of how they interact with a business.
Just because you have a loyalty program, doesn’t mean you have a loyal customer base. Businesses mistake loyalty as an input, when it’s really the result of a great customer experience.
Brands that are looking to effectively communicate with their most valuable customers should refresh their content strategy with these insights in mind.
Creating meaningful customer experiences that truly build business growth requires consistent effort, sustained over a long period.
(1).webp)
.webp)
.webp)
.webp)