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Marketing Strategy & Performance

T&H CX > CUSTOMER EXPERIENCE AGENCY > ACTIVATION > Marketing Strategy & Performance

Align campaigns with CX goals, optimise spend and deliver measurable results

Build your marketing strategy

The Foundation for Measurable Impact

Marketing is where your customer experience meets the market. But too often, campaigns are tactical, fragmented or hard to measure.

We build marketing strategies that connect to CX ambitions and deliver measurable performance. From planning to optimisation, we ensure every dollar spent works harder — improving acquisition, retention and loyalty.

Why It Matters

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Without a clear marketing strategy, organisations often face:

  • Fragmented campaigns disconnected from CX and business goals

  • Over-reliance on paid channels without a balanced mix

  • Poor visibility into ROI and marketing effectiveness

  • Content and campaigns that miss their intended audience

  • Inefficient spend across digital and traditional channels

When marketing is aligned to CX and measured rigorously, it becomes a true growth driver.

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A trusted partner to Australia’s leading customer-obsessed brands

 

What We Deliver

Marketing Strategy

Clear frameworks for positioning, channel mix, messaging and campaign planning.

Performance Optimisation

Data-driven improvements across paid, owned and earned media.

Measurement Frameworks

Dashboards and KPIs to track campaign effectiveness and ROI.

Channel Optimisation

Guidance on the right balance of digital, brand and demand-generation investments.

Our Approach

1. Discover

Review current campaigns, spend and performance.

2. Design

Build a marketing strategy aligned with CX and growth goals.

3. Deliver

Execute, measure and optimise campaigns for impact.

Our Difference

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Many marketing strategies prioritise activity over impact. We focus on results.

Our senior team blends brand, digital and CX expertise to design strategies that resonate with customers and deliver measurable outcomes. By linking marketing strategy to CX roadmaps, we ensure campaigns aren’t just creative — they’re accountable and effective.

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The Value You’ll Gain

  • A clear marketing strategy linked directly to CX goals

  • Optimised spend across channels for greater efficiency

  • Improved ROI visibility with dashboards and KPIs

  • Campaigns that connect with the right customers at the right time

  • Marketing that drives sustainable growth, not just clicks

Types of Engagements

Audits

Assess current marketing spend, performance and channel mix.

Defined Scope Projects

Full marketing strategy development and campaign planning.

Embedded

Ongoing support for performance optimisation and campaign measurement.

When to Choose This Service

  • Marketing efforts feel fragmented or disconnected from business goals

  • ROI from campaigns is unclear or declining

  • Acquisition and retention are inconsistent

  • Channel performance is uneven or under-optimised

  • Leadership wants more visibility into marketing’s impact on growth

FAQ’S

It’s a framework that defines how your brand will connect with customers through the right channels, messaging and campaigns.

By tracking metrics such as ROI, customer acquisition cost, retention, lifetime value and conversion rates — ensuring strategy translates into results.

Growth strategy defines overall opportunities and priorities. Marketing strategy focuses on campaigns and channels that activate those opportunities.

Typically 6–8 weeks depending on scope and campaign complexity.

Yes. We optimise across both, depending on your customer mix and goals.

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Tortoise & Hare
Customer Experience Agency

27 - 29 Watt St, Newcastle,
NSW, 2300, Australia
+61 (02) 8667 5310

© 2025 Tortoise & Hare. Tortoise & Hare is a registered trademark and business name of Australian Marketing Initiatives Pty Ltd (ABN 60‍ 169‍ 071‍ 783‍)