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Lead Management

T&H CX > CUSTOMER EXPERIENCE AGENCY > ACTIVATION > Lead Management

Optimise lead acquisition, nurturing and conversion — delivering measurable growth

Improve your lead management

The Foundation for Conversion

Leads are only valuable if they convert. Too often, businesses focus on volume instead of quality — generating leads that waste sales time, drain budgets and don’t translate into growth.

Effective lead management means capturing, qualifying and nurturing leads with the right strategy, tools and processes. We help organisations turn interest into opportunity, and opportunity into revenue.

Why It Matters

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Without structured lead management, organisations often face:

  • High lead volumes but low conversion rates

  • Sales teams wasting time on unqualified prospects

  • Poor integration between marketing and sales

  • Lack of visibility into where leads come from or how they progress

  • Difficulty demonstrating ROI from marketing spend

A strong lead management framework ensures every lead is managed with discipline, aligned across teams and measured against outcomes.

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A trusted partner to Australia’s leading customer-obsessed brands

 

What We Deliver

Lead Capture & Qualification

Frameworks for acquiring leads and qualifying them efficiently.

Nurture Programs

Automated and manual touchpoints to guide leads through the funnel.

CRM & Technology Alignment

Ensure systems track, score and manage leads consistently.

Performance Measurement

Dashboards and KPIs to measure lead quality, conversion and ROI.

Our Approach

1. Discover

Review lead sources, current conversion rates and funnel performance.

2. Design

Build lead qualification criteria, nurture flows and CRM alignment.

3. Deliver

Implement processes, campaigns and dashboards to optimise conversion.

Our Difference

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Lead management is often seen as a numbers game. We take a quality-first approach.

Our team ensures lead management frameworks are tailored to your customer lifecycle, integrated with your CX strategy and measurable at every stage. We’ve worked client- and agency-side, so we know what it takes to get sales and marketing truly aligned.

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The Value You’ll Gain

  • Higher conversion rates by focusing on qualified leads

  • Stronger sales and marketing alignment across the funnel

  • Improved ROI visibility from lead sources and campaigns

  • Faster sales cycles through structured nurture and qualification

  • Confidence that every lead is tracked, managed and measured effectively

Types of Engagements

Audits

Assess current lead generation and management effectiveness.

Defined Scope Projects

Design and implement lead management frameworks and nurture programs.

Embedded

Ongoing support to optimise lead performance and CRM usage.

When to Choose This Service

  • You’re generating leads but not converting them effectively

  • Sales and marketing operate in silos

  • CRM systems aren’t being used consistently or effectively

  • ROI from lead generation is unclear

  • Growth is stalling despite heavy acquisition spend

FAQ’S

The process of capturing, qualifying, nurturing and tracking leads through the funnel to conversion.

It ensures prospects experience consistent, relevant engagement from first touchpoint through to customer onboarding.

Typically lead capture design, qualification frameworks, nurture programs and CRM optimisation.

We align CRM tools to support lead management, working with your existing platforms or helping select the right technology.

Through metrics like lead quality, conversion rates, cost per lead and ROI visibility.

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Tortoise & Hare
Customer Experience Agency

27 - 29 Watt St, Newcastle,
NSW, 2300, Australia
+61 (02) 8667 5310

© 2025 Tortoise & Hare. Tortoise & Hare is a registered trademark and business name of Australian Marketing Initiatives Pty Ltd (ABN 60‍ 169‍ 071‍ 783‍)