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Growth Strategy

T&H CX > CUSTOMER EXPERIENCE AGENCY > ACTIVATION > Growth Strategy

Identify opportunities, optimise customer acquisition and retention, drive sustainable business performance

Build your growth strategy

The Foundation for Sustainable Growth

Growth doesn’t come from chasing every opportunity — it comes from focus. A growth strategy defines where to play and how to win, aligning customer needs with business ambition.

We help organisations build growth strategies that connect CX, marketing, brand and product initiatives into a unified plan. The result: sustainable growth built on clear priorities and measurable outcomes.

Why It Matters

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Without a growth strategy, organisations often face:

  • Fragmented initiatives that compete for resources

  • Over-reliance on short-term promotions or price discounting

  • Inconsistent customer acquisition and retention performance

  • Unclear ROI from marketing and CX investments

  • Missed opportunities in under-served markets or customer segments

A clear growth strategy provides alignment, discipline and confidence — ensuring every dollar and effort drives impact.

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A trusted partner to Australia’s leading customer-obsessed brands

 

What We Deliver

Growth Strategy Development

Define growth objectives, opportunity areas and strategic initiatives.

Market & Customer Analysis

Identify growth drivers through segmentation, competitor benchmarking and market scans.

Initiative Roadmaps

Prioritise and sequence initiatives with clear milestones and measures.

Measurement Frameworks

Establish KPIs and dashboards to track progress and ROI.

Our Approach

1. Discover

Review current performance, markets and customer insights.

2. Define

Identify priority growth opportunities and strategies.

3. Design

Create a roadmap of initiatives with clear metrics and ownership.

Our Difference

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Many growth plans chase volume without strategy. We build growth strategies that balance ambition with pragmatism.

Our senior team combines CX, marketing and commercial expertise to ensure growth strategies are grounded in customer needs, backed by data and focused on measurable outcomes.

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The Value You’ll Gain

  • A clear growth strategy aligned to customer needs and business ambition

  • Confidence in priorities — clarity on where to focus first

  • Actionable roadmaps to sequence initiatives and investments

  • Measurable ROI through metrics tied to acquisition, retention and lifetime value

  • Stronger alignment across teams and leadership for growth execution

Types of Engagements

Workshops

Leadership alignment and growth opportunity sessions.

Defined Scope Projects

End-to-end growth strategy development and roadmap design.

Embedded

Ongoing partnership to evolve growth strategies as markets shift.

When to Choose This Service

  • Growth initiatives are fragmented or inconsistent

  • Acquisition and retention aren’t delivering expected results

  • Leadership lacks alignment on growth priorities

  • ROI on marketing and CX investments is unclear

  • You want a growth plan that links directly to customer strategy

FAQ’S

A plan that defines how an organisation will achieve sustainable growth by aligning customer needs, markets and business goals.

Marketing strategy focuses on campaigns and channels; growth strategy takes a broader view, integrating CX, product, brand and marketing.

Typically 6–10 weeks depending on scope, research and stakeholder engagement.

Through metrics such as acquisition cost, retention, lifetime value and revenue growth.

Usually senior leadership, CX, marketing, product and operations teams.

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Tortoise & Hare
Customer Experience Agency

27 - 29 Watt St, Newcastle,
NSW, 2300, Australia
+61 (02) 8667 5310

© 2025 Tortoise & Hare. Tortoise & Hare is a registered trademark and business name of Australian Marketing Initiatives Pty Ltd (ABN 60‍ 169‍ 071‍ 783‍)