
T&H CX > CUSTOMER EXPERIENCE AGENCY > Enablement > Loyalty Solutions
A strong loyalty strategy is only as effective as the technology and partnerships that deliver it. Without the right solutions, even the best-designed programs can fail to launch or struggle to scale.
We help organisations select, implement and optimise loyalty solutions — from platforms and integrations to partnerships and vendor ecosystems. Our focus is on connecting strategy with technology to deliver measurable, sustainable results.
Without the right loyalty solutions, organisations often face:
Programs that look good on paper but fail in delivery
Fragmented technology stacks that don’t integrate with CRM or CX platforms
High costs from legacy systems or poor vendor contracts
Difficulty scaling programs across markets or customer segments
Limited ability to measure loyalty ROI or personalise experiences
The right loyalty solution ensures programs are efficient, scalable and measurable.
Support in assessing and choosing loyalty platforms that fit your business.
Connect loyalty systems with CRM, marketing automation and CX tools.
Build ecosystems of partners, coalitions and value exchanges.
Manage vendor relationships, contracts and implementation roadmaps.
Assess current loyalty systems, vendors and processes.
Define requirements, evaluate options and select solutions.
Support implementation, integration and optimisation.
Too often, loyalty programs fail because of poor technology fit or fragmented execution.
We are vendor-agnostic, meaning we recommend the right solution for your needs, not a pre-set system. Our expertise spans loyalty strategy, CX and technology — ensuring solutions are practical, scalable and commercially sustainable.
Confidence in selecting the right loyalty platform and partners
Integrated systems that provide a single view of customers
Scalable frameworks to support growth and expansion
Reduced risk and cost through better vendor management
Clarity in ROI measurement with data that proves program performance
Evaluate current loyalty platforms, tools and contracts.
Full vendor selection, systems integration and implementation support.
Ongoing partnership to manage and optimise loyalty technology.
You’re launching a new loyalty program and need technology support
Current loyalty platforms are outdated, expensive or hard to use
Systems aren’t integrated with CRM or marketing automation
You want to expand or scale an existing loyalty program
Leadership needs confidence in technology ROI before investing
As part of improving the end-to-end customer experience, Ryobi engaged Tortoise & Hare to look closely at the My Ryobi website and broader CX to consider improvements to mitigate friction and drive engagement across sign-up, registration and ongoing product management.
This next-best-action framework provided the modelling to deliver tailored solutions more effectively and proactively improve customer experience. Additionally, it formed the blueprint for further innovation in the customer experience and machine learning space.
T&H was Bupa's engagement customer agency for over three years. T&H supported across strategy and planning to execute over 80 omnichannel marketing campaigns.