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Brand Positioning & Design

T&H CX > CUSTOMER EXPERIENCE AGENCY > ACTIVATION > Brand Positioning & Design

Define and design a brand that connects with customers and drives commercial success

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The Foundation for Differentiation

A strong brand is more than a logo or tagline. It’s the position you hold in the minds of your customers, the promises you make and the experiences you deliver.

We help brands clarify their positioning and translate it into distinctive design. From strategy to identity, we ensure your brand reflects who you are, resonates with your audience and drives measurable business growth.

Why It Matters

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Without clear positioning and design, organisations often face:

  • Inconsistent brand messaging across channels and teams

  • Difficulty standing out in crowded markets

  • Disconnect between brand promise and customer experience

  • Visual identities that don’t reflect the business strategy

  • Limited ability to command premium value or loyalty

When brand positioning and design are aligned, they create clarity, confidence and connection.

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A trusted partner to Australia’s leading customer-obsessed brands

 

What We Deliver

Brand Positioning

Define your brand’s value proposition, personality, and market positioning.

Brand Identity Design

Create distinctive visual identities, including logos, typography and brand systems.

Messaging Frameworks

Develop consistent tone of voice, taglines and key messages.

Brand Guidelines

Scalable frameworks to ensure consistent application across all channels.

Our Approach

1. Discover

Research customers, competitors and market dynamics.

2. Define

Clarify brand positioning, purpose and personality.

3. Design

Translate strategy into visual and verbal identity systems.

Our Difference

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Many agencies create brands that look good but don’t deliver. We design brands that are rooted in customer insight and built to drive growth.

Our work ensures brand strategy, positioning and design are connected to CX — creating identities that don’t just stand out visually, but consistently deliver on the customer promise.

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The Value You’ll Gain

  • A clear brand position that sets you apart in your category

  • Distinctive visual and verbal identity aligned with strategy

  • Consistency across channels, building trust and recognition

  • A brand that is customer-relevant and commercially grounded

  • Confidence in using your brand to command loyalty and value

Types of Engagements

Workshops

Co-design sessions to define positioning or refresh identity.

Defined Scope Projects

End-to-end brand strategy, positioning and design projects.

Embedded

Ongoing support to activate and evolve brand identity across touchpoints.

When to Choose This Service

  • Your brand lacks clear positioning or feels inconsistent

  • Visual identity no longer reflects business ambition

  • Competitors are differentiating more effectively

  • Teams struggle to apply brand consistently

  • You’re launching or repositioning a product or business

FAQ’S

It’s the unique place your brand occupies in the minds of customers, defined by value, differentiation and relevance.

Design is how customers recognise and remember your brand. It brings positioning to life visually and emotionally.

Yes. We deliver comprehensive guidelines covering identity, messaging and application.

Absolutely. We often evolve existing brands to better reflect growth strategies or new markets.

Typically 8–12 weeks depending on scope, research and creative development.

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Tortoise & Hare
Customer Experience Agency

27 - 29 Watt St, Newcastle,
NSW, 2300, Australia
+61 (02) 8667 5310

© 2025 Tortoise & Hare. Tortoise & Hare is a registered trademark and business name of Australian Marketing Initiatives Pty Ltd (ABN 60‍ 169‍ 071‍ 783‍)