
T&H CX > CUSTOMER EXPERIENCE AGENCY > Enablement > Capability Review
Customer experience transformation depends on more than strategy. It requires the right people, tools and processes in place to execute.
A capability review gives you a clear view of your organisation’s strengths, gaps and opportunities. We help you understand how ready you are to deliver on CX ambitions — and where to focus investment for the greatest return.
Without a capability review, organisations often face:
Lack of clarity on whether current teams and tools are fit-for-purpose
Investment decisions made without evidence of need or priority
Skill gaps that prevent CX initiatives from scaling
Over-reliance on external vendors due to missing in-house capability
Inconsistent processes across departments
A structured review provides evidence and confidence to build capability where it matters most.
Review of skills, resources, systems and processes against CX needs.
Benchmarking against best practice and industry peers.
Identification of strengths to leverage and gaps to close.
Clear prioritisation for building capability over time.
Assess current skills, tools and processes through data, interviews and benchmarking.
Identify capability strengths, gaps and risks.
Provide prioritised recommendations and investment roadmaps.
Capability reviews are often too generic. Ours are tailored to CX.
We don’t just measure skills or tools in isolation — we connect them to the delivery of customer experience. With senior experience across strategy, design and delivery, we ensure recommendations are pragmatic, actionable and commercially relevant.
A clear view of your CX capability maturity
Evidence-based recommendations for investment and development
Confidence that your teams, tools and processes are ready to deliver
Reduced reliance on external vendors through stronger in-house capability
A roadmap that links capability building directly to business impact
One-off assessments of skills, systems and processes.
Comprehensive reviews with maturity frameworks and investment roadmaps.
Ongoing support to evolve capability as business and customer needs change.
You’re planning major CX or digital transformation
Leadership wants visibility into readiness and gaps
Teams struggle to deliver due to lack of skills or tools
Investment decisions feel reactive or unfocused
You want a capability roadmap tied to customer and commercial outcomes
As part of improving the end-to-end customer experience, Ryobi engaged Tortoise & Hare to look closely at the My Ryobi website and broader CX to consider improvements to mitigate friction and drive engagement across sign-up, registration and ongoing product management.
This next-best-action framework provided the modelling to deliver tailored solutions more effectively and proactively improve customer experience. Additionally, it formed the blueprint for further innovation in the customer experience and machine learning space.
T&H was Bupa's engagement customer agency for over three years. T&H supported across strategy and planning to execute over 80 omnichannel marketing campaigns.