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Content Plan & Asset Design

T&H CX > CUSTOMER EXPERIENCE AGENCY > ACTIVATION > Content Plan & Asset Design

Create content strategies and assets that bring your CX vision to life

Start your content plan

The Foundation for Engagement

Content is how strategies meet customers. But without a clear plan and compelling assets, even the best strategies can fail to connect.

We design content plans and assets that align with your CX strategy, ensuring customers receive relevant, consistent and engaging messages across channels. From campaign planning to creative execution, we help brands create content that works hard for both customers and the business.

Why It Matters

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Without a strong content plan, organisations often face:

  • Fragmented or inconsistent customer communication

  • Campaigns that don’t align with broader CX or brand strategy

  • Poor engagement across digital and offline channels

  • Content that’s designed for output, not customer relevance

  • Difficulty measuring the impact of content investments

When content is planned and designed strategically, it builds trust, deepens engagement and drives measurable outcomes.

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A trusted partner to Australia’s leading customer-obsessed brands

 

What We Deliver

Content Strategy & Planning

Campaign calendars and content frameworks aligned to customer journeys and CX strategy.

Creative Asset Design

Engaging, brand-aligned assets across digital, social, print and in-store touchpoints.

Messaging Frameworks

Clear and consistent messaging guides for use across campaigns and teams.

Performance Alignment

Metrics and dashboards to measure content effectiveness and ROI.

Our Approach

1. Discover

Review current content, campaigns and CX goals.

2. Design

Create content strategies and frameworks with customer journeys in mind.

3. Deliver

Produce creative assets and measure performance across channels.

Our Difference

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Too many content plans are created in isolation from CX. We integrate content into the bigger picture.

Our work ensures every asset, message and campaign is grounded in customer insight, brand positioning and commercial objectives. With agency and client-side experience, we design content ecosystems that are both creative and pragmatic — content that inspires customers while delivering results.

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The Value You’ll Gain

  • A content plan aligned to your CX and business strategy

  • Engaging creative assets that connect with customers across channels

  • Clear messaging frameworks for consistency and efficiency

  • Confidence in ROI measurement, linking content to performance outcomes

  • Stronger engagement and loyalty through customer-relevant storytelling

Types of Engagements

Content Audits

Assess current content performance and identify gaps.

Defined Scope Projects

Campaign content planning and asset creation for specific initiatives.

Embedded

Ongoing partnership to deliver content planning and creative assets across the year.

When to Choose This Service

  • Content is inconsistent or off-brand across teams

  • Campaigns aren’t delivering expected engagement or ROI

  • There’s no centralised content calendar or framework

  • Marketing and CX strategies are misaligned with content output

  • You want to scale content production without losing quality

FAQ’S

It’s a structured calendar and framework that ensures content aligns with CX strategy, campaigns and customer journeys.

Yes. We design both the content strategy and the creative assets needed to execute it.

Everything from digital and social to print, email, and in-store collateral.

Through engagement metrics, conversion tracking and alignment to campaign objectives.

Absolutely. We often collaborate with internal or partner teams to scale content production.

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Tortoise & Hare
Customer Experience Agency

27 - 29 Watt St, Newcastle,
NSW, 2300, Australia
+61 (02) 8667 5310

© 2025 Tortoise & Hare. Tortoise & Hare is a registered trademark and business name of Australian Marketing Initiatives Pty Ltd (ABN 60‍ 169‍ 071‍ 783‍)