T&H CX > Insights > CXBI Insights
Keep up to speed with insights from the frontier of customer marketing in Australia.
Drawing on the Customer Experience Benchmark Index (CXBI), these articles unpack the drivers behind CX performance, emerging experience themes, and what the data signals for brands navigating change. Insights are grounded in continuously collected, real-world customer feedback and connect industry benchmarks to practical CX implications.
An introduction to why meeting customer expectations matters more than absolute performance, and how small gaps between expectation and delivery shape experience outcomes.
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