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Digital Case Studies

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Digital customer experiences that ensure brands connect

Digital marketing case studies

Tortoise & Hare CX Agency is the digital marketing agency of choice for Australia's leading customer-centric organisations. Leveraging creative and consumer insights, we have crafted engaging digital marketing strategies that drive customer engagement across channels.

Below is a sample of our digital marketing case studies that cover our work across UI & UX design, customer journey mapping, email marketing, content marketing, SEO, web design & development. 

Please get in touch if you’d like to know more about a specific digital marketing case study. 

At Tortoise & Hare CX Agency, we’re committed to putting the customer at the centre of the design experience. We hope these digital marketing examples from Woolworths, nib, Everyday Rewards, Bupa, Cashrewards and Myer - contribute to our vision for a world where every customer and every brand can get the most out of each other.

Endeavour Group Loyalty App UX Design
Endeavour X (Endeavour Group)

Endeavour Group Loyalty App UX Design

T&H collaborated with Endeavour Group to develop a seamless & user-centric onboarding experience to reduce gambling harm & maximise customer satisfaction & engagement in ALH's loyalty app experience

hipages Tradie Onboarding Journey Design

hipages Tradie Onboarding Journey Design

hipages engaged T&H to optimise their onboarding journey to increase the engagement & and satisfaction of new tradies within their first 3 months of using hipages.

My Ryobi UX Design output
Ryobi (Australia) (Techtronic Industries Australia Pty Limited)

UX design of analogue to digital product registration

As part of improving the end-to-end customer experience, Ryobi engaged Tortoise & Hare to look closely at the My Ryobi website and broader CX to consider improvements to mitigate friction and drive engagement across sign-up, registration and ongoing product management.

CX support and lifecycle journey development for Virgin Australia
Virgin Australia

CX/UX review of Onboarding & Activation user journeys for Virgin

Tortoise & Hare were engaged as an extension of the SME marketing team to provide strategic CX support to optimise the onboarding journey for members of the Virgin Australian Business Flyer program.

UI and UX audit and design support to optimise customer booking experience
Virgin Australia

UX/UI audit & design of Virgin Australia booking experience

Virgin Australia partnered with Tortoise & Hare to provide UX/UI design recommendations for a frictionless and optimised discovery and booking experience within the Virgin Australia Business Flyer portal.

Lifecycle strategy and development of member journeys.
Active Super

Lifecycle framework and journeys to enhance CX for Active members

T&H was engaged to deliver a lifecycle strategy that would provide a framework to support the development of key member journeys that would change the conversation around Super to make it relevant to members at all life stages, drive engagement and nurture advocacy.

nib Test and Learn Framework

nib Test and Learn Framework

T&H partnered with nib to develop a test and learn framework to help structure and drive improvements in nib's engagement communications.

W23 website UX, UI design and development listing image
W23 (Woolworths Venture Group)

UX/UI design and website development for Woolworths Group

A full end-to-end website build for W23 (Woolworths Venture Group), including UX research and design, UI design, and website development.

nib next-best-action framework listing image

Building the framework for next-best-action and the blueprint for further innovation

This next-best-action framework provided the modelling to deliver tailored solutions more effectively and proactively improve customer experience. Additionally, it formed the blueprint for further innovation in the customer experience and machine learning space.

Everyday Rewards omnichannel strategy
Woolworths (Everyday Rewards)

Building Everyday Rewards’ omnichannel experience.

The project involved in-depth sessions with product, customer behaviour and research squads, and a digital channel audit exploring existing customer behaviour, business process and channel practices. The resulting omnichannel framework defined digital channels' role in an agile environment and embedded customer-centricity into the rewards program customer experience.

Bupa digital campaigns

Bupa's customer retention agency

T&H was Bupa's engagement customer agency for over three years. T&H supported across strategy and planning to execute over 80 omnichannel marketing campaigns.

Cashrewards SEO content examples

Growing Cashrewards’ member base with SEO

Implementing our SEO and content methodology to provide end-to-end SEO support. From an initial audit and strategic development to ongoing content execution and support.

nib customer experience audit findings

Unlocking customer experience opportunities for nib

An initial customer experience audit of all communications and channels was undertaken to provide a recommended approach and roadmap for further CX optimisation across nib.

MYER onboarding email suite
MYER one

Strategic thinking and creative development of a customer onboarding journey

Develop a targeted, personalised onboarding experience to; educate new customers on the value of the MYER one program and increase customer activation and average spend.

Volleyball NSW rebrand
Volleyball NSW

Volleyball NSW rebrand, marketing and comms overhaul

To aid in the COVID-19 recovery and position the organisation to capitalise on the Tokyo Olympics, Volleyball NSW overhauled its brand and marketing and communications strategy to enhance the stakeholder experience and drive growth in members and revenue.

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